Business Operators First.
AI Trainers Second.
Before we started training businesses on AI, we grew a company into the BRW Fast 100 - Australia's fastest-growing businesses.
We've worked as management systems auditors. We've scaled operations from 200 to 2,000 without adding staff. We've navigated compliance, built efficient processes, and delivered measurable ROI.
We know what it takes to make a business efficient and profitable. We understand the difference between impressive technology and technology that actually delivers results.
That's why we don't start with "what AI tools can you use?" We start with "what's actually slowing your business down?"
Sometimes that means AI. Often it means basic automation you didn't know existed. Always it means understanding your operations first, then finding the simplest solution that actually works.
We're not here to sell you tools. We're here to solve operational problems with whatever makes sense for your business.
Business Operators First.
AI Trainers Second.
Before we started training businesses on AI, we grew a company into the BRW Fast 100 - Australia's fastest-growing businesses.
We've worked as management systems auditors. We've scaled operations from 200 to 2,000 without adding staff. We've navigated compliance, built efficient processes, and delivered measurable ROI.
We know what it takes to make a business efficient and profitable. We understand the difference between impressive technology and technology that actually delivers results.
That's why we don't start with "what AI tools can you use?" We start with "what's actually slowing your business down?"
Sometimes that means AI. Often it means basic automation you didn't know existed. Always it means understanding your operations first, then finding the simplest solution that actually works.
We're not here to sell you tools. We're here to solve operational problems with whatever makes sense for your business.
What Makes Us Different
Implementation-focused: We don't stop at strategy—we see projects through to adoption
Business outcomes first: Every recommendation ties to measurable business results
Change management expertise: We help your team embrace new ways of working
Vendor-agnostic: We recommend the best tools for your needs, not the ones we're partnered with
Our Leadership Team
The AI Training Group combines family business values with diverse specialist expertise to help organisations adopt AI practically and sustainably.
Mel MacDonald
Mel is an AI transformation specialist with a strong mix of corporate leadership experience and entrepreneurial success. She helps executive teams identify high-impact AI opportunities and build internal capability fast. Her career includes founding and scaling a training company into the BRW Fast 100, demonstrating her ability to drive rapid, measurable organisational growth.
AI Transformation Trainer
Hayley MacDonald
Hayley is a compliance and governance expert with a background as a highly successful commercial litigator. She helps businesses adopt AI safely by designing processes that are legally sound, operationally efficient, and easy for teams to follow. Her strength is bringing rigorous attention to detail into practical, people-friendly workflows that minimise risk.
AI Systems and Risk Advisor
John Hubbard
John is an AI marketing and systems specialist with global experience working with major brands such as Nike and Ford. He has tested and evaluated more than 500 AI tools, giving him a sharp sense of what technology is genuinely useful versus what is just hype. John helps organisations design human-centred AI frameworks that improve efficiency, capability, and decision making.
AI Marketing & Systems Specialist
Grant MacDonald
Grant is a brand and communication strategist who blends award-winning creative talent with modern AI-enabled production. He won the 2025 Margaret Mahy Award for Illustration for entirely hand-crafted original work, showcasing his depth of creative skill. Grant helps organisations communicate complex ideas clearly, improve efficiency with the right AI tools, and build custom apps that support capability and workflow improvement.
Creative & Brand Strategy Architect
Why We Exist
Most organisations want to leverage AI, but don’t know where to start. That’s where we come in. Our team brings together business strategy, compliance expertise, and practical AI knowledge to help you turn curiosity into capability.
Start your team’s AI journey today.
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