Field Notes

How we build. What we've learned. The problems worth solving.

Posts

April 2026 AI EXPLAINED

You were given a Ferrari. Most people are still using it as a shopping trolley.

Most businesses are still using AI as a search engine while it has quietly become something capable of running entire business processes. Here is what changed and why it matters.

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April 2026 BEHIND THE BUILD

If your expertise only exists inside your head, you can only ever sell your time

Most consultants have built a methodology that works. The problem is it only works when they're in the room. Here's how we've changed that for three consulting clients.

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April 2026 OPERATIONS

Your systems don't talk to each other. Here's what that's actually costing you.

Most businesses run on four or five separate systems with someone manually copying data between them every day. Here's what that costs, and how to fix it.

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April 2026 HOW WE BUILD

Before you automate anything, you need to know where the time actually goes

Most businesses don't know where their team's time actually goes. They think they do. Here's the tool we built to find out, and why the privacy architecture matters as much as the data.

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March 2026 HOW WE BUILD

How we built an AI that reads architectural drawings, not just text

Most AI document tools extract text. Ours reads diagrams. Here's what it actually takes to make an AI understand a floor plan.

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February 2026 BEHIND THE BUILD

I thought I was selling AI training. Then I listened to what people were actually asking for.

The people who want to learn AI are already learning it. Everyone else needs something built for them. Here's the shift in thinking that changed how we work.

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January 2026 OPERATIONS

What 90 minutes of daily data entry actually costs a 15-person team

It's not just the hours. It's what those hours aren't being spent on, compounded over a year.

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