Field Notes

How we build. What we've learned. The problems worth solving.

Posts

August 2026 OPERATIONS

How much does custom AI software cost in Australia?

Custom AI platforms typically cost $35,000 to $75,000 AUD and AI integration $8,000 to $25,000. What drives the price, what the return looks like, and what to budget for.

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August 2026 OPERATIONS

Should my business build custom software or keep paying for SaaS?

Keep SaaS for commoditised functions. Build custom where your workflow is your edge. A practical framework for the build versus buy decision in the AI era.

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August 2026 AI EXPLAINED

What business processes can AI actually automate?

If a process involves reading, applying rules, and moving information, AI can probably automate most of it. Four real examples across four industries.

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August 2026 AI EXPLAINED

Do I need to clean up my data before starting an AI project?

No. The businesses that get value from AI did not start with clean data. They started with a specific problem, and the AI was built to handle the data as it is.

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August 2026 OPERATIONS

How long does custom AI software take to build?

AI integration typically takes 4 to 8 weeks and a full custom platform 10 to 16 weeks. What happens inside those weeks and how to read a quote.

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August 2026 BEHIND THE BUILD

Big beats small, unless small is fast enough to go where big cannot follow

AI is handing large organisations a scale advantage that small businesses cannot match on the same terms. Here is the honest version of what that means, and the one path that remains.

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August 2026 BEHIND THE BUILD

The AI vs SaaS story everyone is telling is too simple

A hedge fund bet against big software this year and lost. Here is what that reveals about who AI actually threatens, and it is not who most people think.

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June 2026 BEHIND THE BUILD

You have not seen value from AI yet. Here is why, and what to do about it.

Most businesses have spent two years on AI strategy and have little to show for it. Here is an honest assessment of why, and a practical guide to getting unstuck.

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April 2026 AI EXPLAINED

You were given a Ferrari. Most people are still using it as a shopping trolley.

Most businesses are still using AI as a search engine while it has quietly become something capable of running entire business processes. Here is what changed and why it matters.

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April 2026 BEHIND THE BUILD

If your expertise only exists inside your head, you can only ever sell your time

Most consultants have built a methodology that works. The problem is it only works when they're in the room. Here's how we've changed that for three consulting clients.

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April 2026 OPERATIONS

Your systems don't talk to each other. Here's what that's actually costing you.

Most businesses run on four or five separate systems with someone manually copying data between them every day. Here's what that costs, and how to fix it.

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April 2026 HOW WE BUILD

Before you automate anything, you need to know where the time actually goes

Most businesses don't know where their team's time actually goes. They think they do. Here's the tool we built to find out, and why the privacy architecture matters as much as the data.

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March 2026 HOW WE BUILD

How we built an AI that reads architectural drawings, not just text

Most AI document tools extract text. Ours reads diagrams. Here's what it actually takes to make an AI understand a floor plan.

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February 2026 BEHIND THE BUILD

I thought I was selling AI training. Then I listened to what people were actually asking for.

The people who want to learn AI are already learning it. Everyone else needs something built for them. Here's the shift in thinking that changed how we work.

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January 2026 OPERATIONS

What 90 minutes of daily data entry actually costs a 15-person team

It's not just the hours. It's what those hours aren't being spent on, compounded over a year.

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